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14 If like me you consider London to be the leading light for design excellence and innovation then the Design Centre in Chelsea Harbour must be its most prized possession. Whether you are an established name in search of a design solution for a project or simply an aspiring designer seeking inspiration you will be privy to an array of choice all under one domed roof. From classic to cutting-edge contemporary there are endless avenues showcasing the most fashionable fabrics alongside a host of furniture lighting and other accessories. CLAIRE GERMAN MANAGING DIRECTOR OF DESIGN CENTRE CHELSEA HARBOUR Interview September 4th 2014 How do you think the Design Centre has evolved and grown under your leadership When I joined four years ago I wanted to make sure that the Design Centre was seen as a design destination for all sectors of interior design residential super-yachts architects and the contract side. My ongoing mantra was to attract new tribes. An effective way of doing that was to increase the programme of events and drive home the fact that weve got an authoritative platform. There also had to be a big emphasis on the new collections launched at Focus and London Design Week. It has all helped to create the feeling that what you see in the magazines has stemmed from design directions here. Would you go as far as suggesting the Design Centre has the ability to dictate emerging trends I think were the ones creating an authoritative voice that journalists and the industry recognise and react to. When visiting the Design Centre they start to notice certain trends emerging whether metallic or geometric for instance. The nature of their work means they can help create a buzz drawing these design directions to the attention of the consumer. I notice when you have an event you try and coincide it with the release of new collections. Presumably this is a key focus for you and your team We do a press preview in May for the September show Focus and November for London Design Week in the spring. They are an essential tool for editors to get a feel for the coming season in terms of colours textures and shapes. They start to see whats in the design ether and most of the time its also reflected on the catwalks. I have to ask does this feel slightly like a secret source of knowledge I wouldnt go quite that far but it does continue to fascinate me how these two worlds are so closely connected and seem to almost sync naturally. What do you think has worked particularly well during Focus in recent years We normally concentrate on two particular areas interesting installation ideas and lining-up fantastic speakers. The Conversations in Design programme will continue. Visitors feel these sessions are informal but still informative which is fantastic as they are thirsty for knowledge. They are probably talked about the most and you wouldnt get the same opportunity anywhere else. The format gives Focus a bit more of a personal feel and separates it from other design shows. Any hint of what is in stall for this years Focus. How will it be different Every event we do has a different feel to it. My team is always eager to make a special effort to innovate. This year we have organised for famous Design Centre Chelsea Harbour Design Focus