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34 An hour with Jody Wainwright of Boodles discussing diamonds and wearing jewellery. Boodles unique and very special pieces have been seen on the catwalk and at many celebrity events. Boodles have recognised that more successful women are buying their own jewellery. JODY WAINWRIGHT DIRECTOR OF BOODLES Interview February 21st 2014 At the moment Tiffany and Chopard are the names who are not part of a luxury brand conglomerate and neither are you. Plus youre British. Are you going to stay the same 100 We are independent but we are not on the scale of Tiffany and Chopard. We are a family business and my grandfather used to say You can only eat three meals a day. He was ambitious but he was always measured and that is one of our policies. We have a policy on not borrowing money. We like to do things gradually. We dont want to be growing too quickly we want authentic growth. Youre a northern jeweller with your base in Liverpool. How do you see the NorthSouth divide When we kicked off in 1798 Liverpool was the second largest port in the world. We were very lucky to have a shop there. We have a selection of big customers up north particularly in Chester but many more smaller purchasers. As London benefits from having many international visitors we have bigger customers there. In London things are more competitive. Up in the north things are very relationship based. There is a trend now to create the London Luxury Quarter in Mayfair where you have the art hotels and restaurants. Boodles